Lucire 22 cover
I hope folks like the new Lucire cover. We had to change it after modifications saw the cover lightened, which resulted in the type disappearing. The question I still have is: are there too many cover lines? Don’t think we’ve done eight for a while.
Comments
To me all the text cheapens the image. If the image can't hold up on its own, you need a new photographer.
We have gone minimalist before, but I find we need the reader to have additional hooks. In our case, there is still a perception (among some of the market) that we are a foreign title, which is not healthy among a reasonably patriotic magazine market. Hence, the cover lines help signal, in some of the cases, extra reasons to pick up, flick, and hopefully buy. (We are still running at between a third and a half of the sales of our main rivals for the “master edition”.)
I think there are too many cover lines, yes. But you can't go too stark. Most zines put those on for a reason, and it's because your potential buyer has a couple of seconds to decide whether to pick it up.
But a couple less or a bit smaller perhaps to get some more white space in there for a sleeker look?
Minor point: I'm not crazy about the "Desperate Housewives" lines jutting into her head.
Basically pretty good looking. I like the Lucire logo.
Think it's a bit "busy", did the light white type fade on paper like does on screen? Often find with design renderings the onscreen "pops" way more than paper, makes judging colour/lighting trick if the final will be print.
Wondered, do you design for primarily full face display or top 1/4 (mag standvisible) to get attention. It's funny how you get used to looking for a familiar header and even page format, then if it changes how long it takes to adjust. I've been buying Car (U.K.) for decades but their recent design and format change means I'm still searching it out on the newstand!
I do wonder if there is a greater trend, as I notice Vogue, Elle and others are putting heaps of cover lines on, even if they uglify the cover.
At Magnetix in Wellington, Car usually gets the front shelf, fortunately. I can imagine searching for the smaller size; it’s always easier when they grow in size!