Life on Mars is back in the nick of time

I wish they would do something like this here in New Zealand. The BBC’s outdoor advertising campaign for Life on Mars’ second season includes smaller sheets like those in bus shelters. Peter Taylor’s blog has a good shot of one of the ads, done in pure 1970s style. Look closely and you’ll even see the early 1970s BBC1 logo. I might see if I can find the same shot on Flickr and link it from here.
   A few points: the headline would likely have been centred, though the adoption of the Caslon typeface (and so tightly set) is a lovely touch. The word on might not have been capitalized in the programme’s title.
   As I wrote on Peter’s blog (God knows why I’m anonymous, and why the Captcha did not work the first three times, forcing reloads):

Still, hats off to the Beeb for the campaign. Not many networks would have the guts to depart from current branding for the sake of a single show. Someone there obviously has a brain, knowing that occasionally breaking the rules can enhance brand equity. And, occasionally breaking the rules will nab a crim or two.